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Facebook will show ads in videos

Faryal Nadeem Feb 25, 2017
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Facebook is planning to start showing commercials and various ads in the middle of videos. The Facebook grand plan was to become the future of TV. On Thursday, the company announces that it will publish ad breaks in the videos just like YouTube. Almost every Facebook Page will see the ad breaks. Even during the live broadcasts, the feature will be activated.

However, for a test, a small group of publishers saw the feature. Ad breaks are the mini commercials, which run on a video for at least 20 seconds. They are tagged after every two minutes in the video. Facebook has mentioned that just like YouTube, the pre-roll ads will be played and these ad breaks are the social networks effort to monetize video to date.

Facebook is allowing publishers to keep 55% of the money, which will be generated through ad breaks. The process is working with a handful of US publishers to test it through non-live videos. The Facebook VP of Partnerships Nick Grudin said that whether you are on or off, we commit to continue work with the partners and develop new monetized products and the various ad formats for digital video. However, it is early, but Facebook is stepping towards goal.

Monetizing video is becoming increasingly popular and important for the Facebook strategy. This will capture lucrative brand ad dollars from TV industry. The CEO Mark Zuckerberg told that video is a mega trend for Facebook, especially for mobile phones. The company is looking for funding to the original show’s ad will set to release a standalone app for TVs in coming weeks.


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