Edhi Foundation joins hands with Coca-Cola for maximum donation drive
General Manager of famous drink brand Coca-Cola and Faisal Edhi have joined hands together. It has announced in a press release on Wednesday to start the venture, which will drive maximum traffic this Ramadan along with Coca-Cola brand.
The executive Coca-Cola said that Company owns respect for Abdul Sattar Edhi who has left the world with an unmatched welfare legacy. The bottles will be titled as #BottleofChange that will entail collection for donation all over Pakistan merely for the welfare projects under auspicious Edhi Foundation.
This move will help to double the number of donations received during the holy month of Ramadan, and Coca-Cola will hand over the amount to the association.
The top official Rizwan Khan claims that Venture is purely altruistic and bear the commercial angle for the brand. It is mentioned that the dedicated Ramadan fundraising is carried by Foundation which is founded by late Abdul Sattar Edhi every year.
On this occasion, Faisal Edhi appreciated the Coca-Cola association beverage brand with non-profit organizations and welfare work in past. Ramadan is the month of fasting and will begin this month.